SENSE NETWORKS SELECTED AS VENTURE SUMMIT MID-ATLANTIC TOP 100 WINNER BY ALWAYSON

NEW YORK -- NOVEMBER 3, 2010 – Sense Networks, Inc., the New York-based startup that pioneered the field of location data analytics, will be honored today by AlwaysOn as one of the Venture Summit Mid-Atlantic Top 100 winners. The award is a tribute to Sense Networks' leadership in the industry and the firm's game-changing analytics platform, Macrosense. The summit will be held at George Mason University in Fairfax, VA.

Sense Networks was founded in 2006 by leading computer scientists in the fields of human dynamics research and machine learning from MIT Media Lab and Columbia University. Fueled by the prospect of mobile location data becoming the most advanced and actionable source information for understanding human behavior, they developed the Macrosense platform, which leverages location information to provide aggregate behavior data, relevant recommendations, personalization, discovery and prediction.

"We're very excited about Sense Networks' position in the mobile location analytics and market research industries, and are honored to be listed as a Top 100 winner by AlwaysOn for the second year in a row," said David Peteresen, chief executive officer at Sense Networks. "The recognition reflects the continuing progress we're making in the marketplace with prospective partners and clients, and as a leader in the field."

The Venture Summit Mid-Atlantic Top 100 winners were selected from among thousands of mid-Atlantic technology companies nominated by investors, bankers, journalists, and industry insiders, over the course of a rigorous three-month selection process. The AlwaysOn editorial team and industry experts selected Sense Networks on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"The Venture Summit Mid-Atlantic 100 winners are transforming the mid-Atlantic region's technology community through innovation and creativity," said Tony Perkins, founder and editor at AlwaysOn. "The companies represent some of the highest-growth opportunities in the mid-Atlantic private company marketplace."

The two-and-a-half-day executive event will feature CEO presentations and high-level debates on the most promising technologies and new entrepreneurial opportunities in the mid-Atlantic region. A full list of all the AlwaysOn Venture Summit Mid-Atlantic 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2010-Venture-Summit-Mid-Atlantic-100.

About Sense Networks:

Founded in 2006, Sense Networks is the world's first large-scale location data analytics and information firm. Its team includes leading computer scientists in the fields of human dynamics research and machine learning from MIT Media Lab and Columbia University. Sense Networks developed the Macrosense platform, which leverages location information to provide aggregate behavior data, relevant recommendations, personalization, discovery and churn prediction. The New York-based company is funded by Intel Capital and Javelin Venture Partners. More information can be found on Sense Networks and the Macrosense platform at www.sensenetworks.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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For more information, please contact info@sensenetworks.com

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