Sense Networks Wins the Emerging Communications Conference & Awards Inaugural "Company to Watch" Award

Emerging Communication Conference & Awards Organizers Recognize the Macrosense® Platform as a Game-Changing Offering in the Telecommunications Industry

NEW YORK, New York, November 2, 2009 – Sense Networks, the world’s first large scale location and subscriber data analytics platform, was awarded the Emerging Communications Conference & Awards inaugural "Company to Watch" award. The prize, given at the eComm 2009 conference in Amsterdam on Friday, October 30, 2009, is sponsored by the premiere conference promoting and accelerating innovation in the communications industry. It distinguishes Sense Networks' Macrosense platform as a disruptive technology in the rapidly growing communications space.

"The Emerging Communications Conference & Awards was established to accelerate and promote communications innovation, across telecom, mobile and Internet based communications. The awards recognize those who are leading the industry and putting their feet into the future first," said Lee Dryburgh, the conference founder and organizer. "Sense Networks won the Company to Watch award because it was abundantly clear to me that they were engineering the nexus around which future value will be built in telecommunications over the coming decade."

Sense Networks' Macrosense platform processes carrier-size amounts of mobile location and subscriber activity data to enable a deeper understanding of customer behavior and real-time context. This analysis is used for mobile subscriber churn prediction, recommendation, service personalization and content discovery. For example, business travelers have different behaviors, and therefore service and content needs, than students.

"We are pleased and honored to accept this recognition for our thought leadership and years of technology development," said Tony Jebara, Sense Networks' Chief Scientist, "Forward-thinking companies are choosing to work with Sense Networks to better understand their customers from already existing, but under-utilized data sources, to build unique and personal mobile user experiences."

For more information, please visit www.sensenetworks.com.

About Sense Networks

New York City based Sense Networks indexes the real world using real-time and historic location data for predictive analytics. Founded by leading machine learning scientists from the MIT Media Lab and Columbia University and funded by Intel Capital and Javelin Venture Partners, the Company has developed a platform that leverages location information to provide relevant recommendation, personalization, discovery, and churn prediction. More information can be found on Sense Networks and the Macrosense platform at www.sensenetworks.com, and Citysense at www.citysense.com.

Contact: press@sensenetworks.com